0x Brand Guidelines

About 0x

0x is developers’ one-stop shop to build financial products on crypto rails. Hundreds of developers use 0x tools to enable faster trading, better prices and superior UX. Our suite of APIs has processed over 52 million transactions and $125B in volume from more than 6 million users trading on apps like Coinbase Wallet, Robinhood Wallet, Matcha, Metamask, Zerion, Zapper, and more.

Founded in 2017 by Will Warren and Amir Bandeali, the 0x team is also the creator of the decentralized exchange Matcha. The team has made significant technical contributions, including the NFT token standard (ERC721) and has raised $109M up to Series B from leading investors as Pantera Capital, Greylock, Coinbase and Jump.

0x Avatars

0x avatar is a visual representation of a company that can help to establish a unique and recognizable brand identity.

Colors

Our primary palette is made up with Black, Gray and White.

As our core colors, they serve as the foundational colors of our brand and should always be used as backgrounds and text.

Primary
Black
HEX #26272B
RGB 38, 39, 43
Primary
Gray
HEX #F4F4F5
RGB 240, 0, 96
Primary
White
HEX #FFFFFF
RGB 0, 0, 0

"Powered by 0x" badge

0x avatar is a visual representation of a company that can help to establish a unique and recognizable brand identity.

Gray - For use on white.
White - For use on color backgrounds.
Black - For use on white and light color backgrounds.
Blur - For use when layered over images or additional graphics.
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Photos

Please feel free to utilize the photos provided below in your press releases. You have our permission to use these photos to enhance the visual appeal of your news articles and stories.

Amir Bandeali & Will Warren Co-CEOs at 0x
Amir Bandeali & Will Warren Co-CEOs at 0x
Amir Bandeali, Co-CEO at 0x
Amir Bandeali, Co-CEO at 0x
Will Warren, Co-CEO at 0x
Will Warren, Co-CEO at 0x
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